Up And Down Beirut
Renowned Canadian designer Angie Larocque takes a major step in her career with the evolution of her brand into Maison Larocque—a new chapter where fashion, art, and the sensory universe merge. To inaugurate this phase, she introduces her first prêt-à-porter collection titled Littoral SS26, alongside the announcement of an exclusive, limited-edition luxury perfume.
This launch positions Maison Larocque as one of the most innovative voices in contemporary Canadian design, blending aesthetics, identity, and storytelling in every creation.
Littoral SS26: a collection inspired by the sea and heritage
The Littoral SS26 collection is deeply inspired by the coastal landscapes of Gaspésie, a region that is an essential part of the designer’s personal history. Through this collection, Maison Larocque translates the movement of the sea and the essence of the shoreline into elegant, light, and sensual pieces.
The silhouettes stand out for their fluidity and minimalism, evoking natural elements such as:
• Ocean waves
• Seaweed
• The texture of sand
Each design—with names like Écume, Ondine, Brume, and Azur—acts as a poetic interpretation of the maritime landscape, where fashion becomes an extension of place.
Limited-edition luxury fashion: the concept of “slow luxury”
True to its philosophy of conscious luxury (slow luxury), Maison Larocque emphasizes exclusivity and responsible production. Each piece in the collection:
• Is produced in limited quantities
• Is individually numbered
• Reflects a meticulous, artisanal process
This approach not only enhances the value of each garment but also aligns with a growing trend in the fashion industry: consuming less, but with greater meaning and quality.
Exclusive presentation in Montreal
The Littoral SS26 pieces will be unveiled in a private event on April 13 at the Warwick Le Crystal, an elegant boutique hotel located in downtown Montreal.
The official collection launch has also been available online since April 10, 2026, via the
brand’s website:
🌐 www.maisonlarocque.com
An ultra-luxury perfume: Maison Larocque’s new sensory venture
As part of this evolution, the brand also announced the development of its first luxury perfume, set to launch in Fall 2026.
Inspired by the Gaspésie region and produced in Montreal, this fragrance will be a true collector’s piece:
• Only 55 numbered bottles
• Ultra-limited production
• A strong artistic and sensory focus
The perfume represents Maison Larocque’s expansion beyond fashion, establishing a creative universe where aesthetics, memory, and sensory experience converge.
Angie Larocque: a rising international designer
In recent years, Angie Larocque has gained visibility on major fashion platforms, participating in events such as Paris Fashion Week, the M.A.D. Festival, and Montreal Fashion Week.
With Maison Larocque, the designer reaffirms her artistic vision: to create pieces that connect with nature, identity, and emotion—bringing Canadian design to an international level.
A vision where fashion, art, and territory unite
Maison Larocque is more than a fashion brand—it is a creative concept that brings together:
• Contemporary design
• Natural inspiration
• Artisanal production
• Sensory experiences
With Littoral SS26 and the upcoming perfume launch, the brand redefines modern luxury, focusing on unique pieces that tell a story and reconnect with origin.
