Up And Down Beirut
Mr. Al-Qusayr, Secretary-General of the National Front Party, announced that the leadership selection committee has decided to appoint entrepreneur Yasmin Tharwat as Deputy Secretary of the Entrepreneurship Secretariat within the party, a position whose General Secretary is Dr. Yasser Abdel Maqsood.
Yasmin Tharwat’s inclusion in the party’s secretariat represents a significant addition, as the secretariat comprises a distinguished group of experts capable of enriching the party’s vision and strengthening its role in supporting entrepreneurship.
Yasmin is considered one of Egypt’s leading figures in entrepreneurship, with extensive experience in various fields, including public relations and fashion. She serves as the CEO of “Socialista”, a company that has organized unprecedented fashion shows in Egypt and the Arab region, earning widespread acclaim.
Her strong career trajectory began with the launch of “Posh Shades,” introducing luxury eyewear brands to the Egyptian market. She later expanded into public relations and marketing by establishing “Posh Management,” a dynamic PR and marketing agency operating in Egypt, Los Angeles, and Saudi Arabia, specializing in luxury brands, real estate, fashion, and high-profile events.
A global magazine has described Yasmin Tharwat as a “powerhouse” in the fashion and marketing industries, thanks to her unique ability to balance creativity with business acumen, contributing to the continued success and growth of her ventures
