Up And Down Beirut
District 5 hosts Le 5ème – A Fashion Extravaganza – by POSH Managementfrom May 19th – 22nd
your fashion idols: – Cyrine Abdelnour, Dalida Ayach, Enji Kiwan, and the Lebanese Kardashians “Abdelaziz Sisters” at MARAKEZ’s District Five – East Cairo’s newest destination
CAIRO, Egypt, May 18, 2023 – MARAKEZ the leading award-winning mixed-use real estate developer hosts at District 5 “Le 5ème”, 2023’s biggest fashion extravaganza organized by POSH Management, the leading high-end fashion, beauty, and entertainment events and PR company, between May 19th-22nd. An inclusive four-day prestigious fashion event bringing over 5,000 high-profile local and international guests includingbusiness and fashion icons, entrepreneurs, celebrities, businesswomen, trendsetters, socialites, fashion designers and influencers together under one roof starting 12:00 pm to 10:00 pm on weekdays, and until 11:00 pm on weekends.
District 5 is MARAKEZ’s signature mixed-use project in the heart of East Cairo; it is the first of its kind walkable destination encompassing an office park, retail,residential, F&B and entertainment in New Katameya.
Valued at more than $1.7 trillion, the fashion industry keeps on growing every year across the globe encompassing different kinds of clothing businesses from value clothing to statement luxury pieces. With at least 50million people behind your favorite pieces, the garment industry is contributing to developing economies and creating new markets.
Ashraf Maklad, Chief Commercial Officer of MARAKEZ and Yasmine Sarwat, Founder & CEO of POSH Management, joined forces to support the retail sector in Egypt through Le 5ème.
Commenting on one of the largest fashion extravaganzas in Egypt, CCO of MARAKEZ, Ashraf Maklad “At Marakez, we believe in the “Power of Place” and how it creates powerful experiences. We take our developments to the next level through connecting people and allowing them to create memorable, enduring experiences. We’re happy to be collaborating with POSH Management to bring together a variety of different designers, styles, brands, and industry professionals from all over the world together at District Five – our flagship upbeat development.”
Sarwat expressed her anticipation for Le 5ème especially amid the ongoing macro-economic conditions, saying, “The fashion industry has been facing challenges since the pandemic, followed by high inflation posed by the global conditions. We are proud to join efforts with MARAKEZ to support the retail industry and bring Le 5ème to Egypt, and specifically District Five, where international and regional fashion designers and mega stars will come together to present 2023 latest fashion trends in both the fashion and jewelry worlds
We are proud to bring you Le 5ème amid the ongoing global economic challenges where international and regional fashion designers and mega stars come together to present 2023 latest fashion trends in both the fashion and jewelry worlds.”
As part of supporting the retail sector in Egypt, more than 100 local and regional designers to showcase their latest collections of home wear, clothing, jewelry, bags, skin care, and accessories. On top of them are Egypt’s fashion ambassador Farida Temraza, the inspiring Okthein, the innovative Paolobongia, the man behind unconventional forms and unexpected materials. In addition to IRAM Jewelry, the leading high-end jewelry brand, offering the finest diamonds crafted with passion and care for over 20 years in the market.
Le 5ème ensures an inclusive fashion experience by hosting a number of awaited panel discussions and interactive workshops to enable a shared-beauty experience among which are the French luxury perfumes and cosmetics house, Lancôme in collaboration with Zeina Al Naggar. Also, the Plastic Surgeon & Aesthetics Master Injector, Dr. Shady Ismail who will address all your beauty concerns during an exclusive session in the presence of regional beauty icons.
Over the four-day event, a lineup of celebrities and mega stars to share their experiences and fashion trends including Cyrine Abdelnour, Dorra, Dalida Ayach, EnjiKiwan and the Lebanese Kardashians “Abdelaziz Sisters”.
With a vision of catering its clients’ high-end lifestyle needs, the Commercial International Bank (CIB) Wealth segment is sponsoring Le 5ème providing exclusive discounts to guarantee an enjoyable worry free four-days shopping experience.
Thanks to the leading businesses sharing inspiring beliefs in the power of fashion world; Orange Telecommunications, Reach Immigration, IRAM Jewelry, RRS Skin Booster, Dolato, Dusit International Hospitality company, Egyptair – the official transportation partner, Golimo, Alsagheer, and The School of FashionManagement.
MARAKEZ raises the benchmark for mixed-use developments in Egypt. Arriving to the Egyptian market only 8 years ago, MARAKEZ has played a significant role in transforming the shopping mall experience consistent with today’s society by providing cutting-edge first-of-its-kind features in its different developments.
About MARAKEZ
MARAKEZ is one of the largest mixed-use developers in Egypt with a portfolio of projects with one of the highest recurring revenue profiles in the country. Anchored by the flagship Mall of Arabia in West Cairo, MARAKEZ projects include the first residential towers in 6th October, AEON, as well as District 5 in New Katameya. which includes commercial, residential, and office spaces. This is in addition to Mall of Tanta which opened in 2019, Town Center in 2020, and Mall of Mansoura which is set to open soon.
