Up And Down Beirut
Inspiring Sustainable Fashion Talks in Trend Area atCOP27
Fourteen Industry Players Discussing Future of Fashion Amid Era of Sustainable Development
On the sidelines of the fashion hub launched last week as part of the trend area in the green zone at COP27, Posh Management leads the sustainable fashion talks through inspiring panel discussions that bring together worldwide industry players.
Under the theme of “Connect the Unconnected”, the first panel discussion takes place on November 15th to discuss the circular fashion eco-system, highlighting best practices in changing the ways that the industry works and guides towards more sustainable approaches.
Known as the second most polluting industry in the world, seven industry leaders come together to take us through a whole sustainable fashion journey starting with Ramsco, by Rawya Mansour who will discuss the starting point in fashion & textiles, followed by the iconic Maria Buccellati, the CEO of Faith Connexion, and Laura Hache, the COO, to showcase the role of technology including blockchain and NFTs in the fashion industry as well as the use of Metaverse in the future of fashion. Along with Mohamed Talaat Khalifa, the Vice Chairman and CEO of Concrete, a traditional fashion business that has elevatedthroughout different decades.
“Connect the Unconnected”, which is moderated by Norhan El Sakkout, Founder & Creative Director of Saqhoute, the fashion brand that is built on the pillars of circularity, artisanry and 0-waste, highlights the vitality of balancing between education and talent when it comes to the fashion language that we speak todaythrough sharing Massimo Casagrande’s expertise, the Postgraduate Programme Leader at Istituto Marangoni. In addition to Rana Khamis, the Sustainability and Civic Partnerships Program Manager at the Danish Egyptian Dialogue Initiative, and Mona El Gazzar, Founder of Zola Consulting & Retail Academy and Former Head of Softlines at Amazon.
The sustainable talks to meet its goals on the following day when collaborations join forces to achieve the ‘Greenwashing’;the second panel discussion to take place on November 16th that acts as an application of working together to turn challenges into opportunities.
Yasmine Sarwat, Founder & CEO of Posh Management and Posh Shades bring together Mary Ghobrial, Business leader, as well as Commercial and Ecommerce Expert who is determined to solve customers’ needs using technology with Doina Ciobanu, the Creative Director and Brand Consultant who is known as an anti-plastic ambassador after her significant work with WOLFORD as a Sustainable Brand Advisor. Besides, Federica Bertolani, Head of Sustainability at Nanushka and Maria Buccellati, the CEO of Faith Connexion.
With her professional interviewing skills, Nour Hassan, Founder of Radical Contemporary will moderate the ‘Greenwashing’ session to turn words into actions, and opportunities intosuccessful partnerships.
Over 12 days, the fashion hub has been hosting leading figures in the fashion industry from different countries, featuring over twenty Egyptian sustainable fashion designers under the patronage of Egypt’s ministry of environment.
Posh Management brings you the opportunity to meet with the original creative heads behind your favorite brands with the support of Badya, the most prominent and biggest project by Palm Hills Developments in west Cairo, and the first sustainablesmart city in Egypt, together they shared common values that contribute to a better and greener tomorrow. Besides, the world-class Egyptian fashion brand, Blumina, and Sunrise whichensured their support towards the growing fashion boutiques and social enterprises.
